HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
THINK FUNKIE.
Paul Arden wrote that your 50's are all about reinvention. Thanks to Covid-19, I've been
doing plenty of reinventing lately, and I've had time to think about what I want to do with
my new found independence.
​
I've also been reading a book I rescued from JWT's mothballed offices. Every page
of 'What's the Big Idea' by George Lois, is an inspiring reminder of the magnetic pull
of advertising that drew me in, the day Smash Martians landed on my TV.
So, in this new upside down world, a little older, wiser, and a lot freer, I'm getting back to
what I love about my job - applying good thinking to create clear compelling comms,
with a little extra thunk.
​
09.09.20
UNRAVELLING KNOTS, AND JOINING DOTS.
​
That's the best way to describe what I do for living. For me, every new brief starts out
as a confusing ball of disorderly details, objectives, and complications. It's only when I start untangling them in my head, that I can begin making the necessary connections.
Over a 25 year career, I've been lucky to work in 4 great agencies, alongside some
razor-sharp, and wickedly funny people. I've borrowed a few of their tricks, hatched
a couple of my own, and stockpiled a hoard of unique experiences along the way.
​
It's important to know your strengths - I'm more of a wordsmith than I am an art director.
But I can say I'm a highly experienced all-rounder, who crafts 'art & copy' to solve
marketing and business problems.​ I'm also pretty good at joining dot, to dot, to dot, to
arrive at a complete, shiny solution.
​
MY REFERENCES.
Russell Ramsey. ECD of Pulse Creative
Charles Vallance. Founding Partner of VCCP
