HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
THE TRAVEL HACK.
My Brush With The A-Listers
In 2018 The Big Bang Theorie's Kaley Cuoco signed-up to host a content series for Shell. In which two teams of social influencers would cross the USA using low-carbon emitting vehicles. The team with the lowest CO2 score would win. I was drafted in to cover
for a colleague who'd been involved in a nasty accident. I arrived in L.A. without a clue what was going on and jet-lagged to the gills.
40 minutes before the first take of the day, is not a good time to re-write scripts, but our client had spotted script issues that would never get passed Shell's legal eagles. Fortunately, I'm well versed in Shell legalise. The scripts were re-edited and client approved under the homicidal glare of the 1st AD, then typed into the auto-cue before the film crew could throw me over a cliff. Soon after 'Kayley's People' decided they wanted to make some script alterations: "HEY WRITER GUY!..." It was a very, long day.
Whether it was my speedy re-writes, or the entertainment value of watching 'writer guy' being run-ragged by Kayley's chums,
I earned my seat on the van, and a road trip of a lifetime. More importantly I played a small part, in a project that pulled focus on
Shell's commitment to the electrification of everyday journeys. I contributed script, web, and promo copy, for 2 series of Travel Hack.
![DS1_5940[1][3][1][4] (1).JPG](https://static.wixstatic.com/media/4156a5_4be09335ebfd449bb759b20b0b6ea1f4~mv2.jpg/v1/crop/x_147,y_0,w_4413,h_3280/fill/w_180,h_134,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DS1_5940%5B1%5D%5B3%5D%5B1%5D%5B4%5D%20(1)_JPG.jpg)
BACK TO LONG COPY
Creative team: Tom Le French & Emilio Pastore
Copywriter: Ian Edwards
Creative Director: Chermine Assadian
Producer: Josh Carter
Agency: JWT