HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
HISCOX. Spotting Your Client
Hiscox identified 10 professions who were most likely to take out a policy with them. So to keep their brokers on their A-game,
we sent them a 40-page ClientSpotting Guide, packed with facts and stats about these exceptional, professional breeds.
Not knowing my management consultants from my turf accountants, I had to research each profession, selecting precious pearls from verifiable sources. But to make sure it was read and retained for future reference, we kept it playful. It felt good to see one on a desk at Hiscox offices. Once I found one in the loo.
BACK TO LONG COPY
Copywriter: Ian Edwards
Art Director: Steve McCallum
Creative Director: Mark Orbine
Agency: VCCP