HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
HSBC. Advance Mortgages
HSBC had a global strategy of supporting customer ambitions, whatever their goal in life. We produced mountains of work on it -
much of it never saw the light of day. But it was all worth it for Russell Ramsey's scriptwriting masterclasses, and these two films.
Creative team: Ian Edwards & Steve McCallum
Creative Director: Russell Ramsey
Directed By: Tony Barry. Biscuit Films
Producer: Doug Wade
Agency: JWT
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HSBC. One Day Mortgage Approval
In a year when HSBC was never out of the headline (for all the wrong reasons), HSBC Mortgages outperformed every consumer
facing division in the company; exceeding sales forecasts and bringing some shine to a battered balance sheet. Our campaign
for their One Day Approval proposition - about a family building a home in one day - was their most successful of 2015.
Creative team: Ian Edwards & Steve McCallum
Creative Director: Russell Ramsey
Directed By: Zac Emmerson. Blink Films
Producer: Doug Wade
Agency: JWT
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