HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
o2 ARSENAL OPUS. Back Of The Net!
As a Man Utd fan, it was hard to work up any enthusiasm for a brief about North London's 2nd best team. But I realised O2's promotional competition to win a volume of the Arsenal Opus, was a gift horse not to be ignored. Ask any football fan to tell you what they love most about their team, and you're likely to strike gold. The pro-active animation we made helped us land a full-time job.
o2 INTERNATIONAL FAVOURITES. Blimey
When Ofcom told mobile operators to stop overcharging customers for international call rates that no longer applied, the race was
on to see which provider would turn the new rules to their advantage. O2's new International Tariff was staggeringly good value and an international game changer - whatever country you were calling from.
o2 BRAND WORLD.
When I got my first freelance gig at VCCP, the main attraction was the chance of working with its co-founder Rooney Carruthers.
O2's visual guidelines were incredibly restrictive, but in many ways the 'bubble police' only made us try harder to get noticed.
o2 ACADEMY. Your Pre-Gig Phone Store
I was always more interested in O2's Academy venues than their big glossy cousin, The O2. I'd grown up scraping money together to watch bands in venues like Brixton Academy. When we were asked to think of ways to leverage the proximity of O2 Academy venues to their nearest O2 store, I struck on a theme that put the stores at the start of the pre-gig build-up, and customer journey.
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o2 ACADEMY. The Groovenir/Gigmento
We wanted to give O2 Priority customers a bonus gift after every gig. A souvenir' that said "I was there". We made this
prototype 'Gigmento' off the back of a Kasabian gig that shook Brixton's O2 Academy from foundations to lighting rig.
Creative Team:
Ian Edwards
& Steve McCallum
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Creative Directors:
Rooney Carruthers
Nicola Jackson
John Warwick
Phil Skeffington
Agency: VCCP
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