HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
BRITISH ARMY
BRITISH ARMY
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
HISCOX. As Good As Our Word
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
In the mid 90's The British Army was suffering the cost of reputational damage caused by the Bosnian War. Our brief was to
remind educators, journalists and the public of the Army's important role in maintaining global stability and renew confidence in
army careers. Our campaign made an immediate impact on media coverage and recruitment figures. It also picked up various
industry awards.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
Hiscox has an impeccable reputation in the financial services industry. I was part of the team that pitched for their account at
VCCP. Our brief was to tell consumers that what you need from your insurer above all else is trust. Together with my creative
partner, we devised the endline, defined the tone of voice and established a visual identity that lasted more than 10 years.
HISCOX. As Good As Our Word
HISCOX. As Good As Our Word
Customer’s expect more than ever from brands and the quality of their service experience will decide where their loyalties lie. This reflects in the rise of service related briefs, that creatives are tasked with, (R.I.P. U.S.P.). These can be tricky business problems to
solve. The facts are slipperier and the points of difference get fuzzier. So we dig deeper to find a voice that feels credible, and a
creative platform that’s fresh and relevant.
SHELL RETAIL. Go Well
Shell has 44,000 service stations around the world, that's a greater global retail presence than McDonald's. In 2016, I was part of the team that pitched for a 10 year global retail brief to re-badge and promote Shell's fuel and forecourts. Our first task was to make 3 multi-format brand films, inspired by Shell's mastery of performance and efficiency fuels, in 6 weeks.
Creative Team: Ian Edwards & Steve McCallum
Creative Director: Paul Rizzello
Directed by: Frederic Planchon. Academy Films
Agency Producer: Doug Wade
Agency: JWT
Creative Team: Ian Edwards & Steve McCallum
Creative Director: Paul Rizzello
Directed by: Nicolas Winding Refn. Stink Films
Agency Producer: Rachael Long
Agency: JWT
A True Innovation Partnership
SHELL AND FERRARI.
Shell V-Power is the product of a 70 year partnership with Ferrari. It closely resembles the same fuel used in F1. This relationship
is intrinsic to Shell's retail matrix and has provided me with opportunities to make big budget productions as well as in-house
social content and conference films. Working with Ferrari was always a unique privilege, very precise, and always quick.
Creative Team: Ian Edwards & Steve McCallum
Creative Director: Paul Rizzello
Directed by: Mark Jenkinson. Carnage Films
Agency: JWT
Creative: Ian Edwards
Creative Director: Conrad Rasmussen
Directed by: Li-ann Song. Colloquial
Agency: JWT/Mirum
Creative: Ian Edwards
Stills: Mr. Stuart Hall
Agency: JWT
Back To The Future
After our first tissue meeting, it was apparent our clients wanted to reflect an era when Shell was universally seen as the enabler of everyday journeys. Time moves on, but the mark of a strong endline is its ability to adapt. We returned with an idea that re-energised a Shell classic. We won the business and GO WELL remains Shell's retail platform, just about everywhere.
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GO WELL PITCH.
PITCH TEAM
Creative Team: Ian Edwards & Steve McCallum
Creative Director: Paul Rizello
Business Directors: Paul Kehoe
Account Director: Jenny Shaw-Sweet
Strategy Director: Chris Bailey
Agency: JWT